# Pre-registration

## Overview&#x20;

Utilize ‘Pre-registration’ as a marketing strategy before the official launch of an app. Pre-registrations allow users to learn about the app beforehand and easily access it upon release through notifications and automatic installation.&#x20;

To make the most of pre-registrations, promote them across various marketing channels and consider offering exclusive rewards. This strategy can significantly boost app awareness and anticipation.

If you have any questions about pre-registrations, please contact us through '[Developer Center > Help](https://dev.onestore.net/devpoc/support/help/technologyForm.omp?qnaClsCd=FAQ102)'.

{% hint style="info" %}
Being featured in ONE store's ‘[Pre-registration PLUS](#pre-registration-plus)’ can further enhance your visibility to a broader audience and provide additional rewards, potentially maximizing early performance.
{% endhint %}



## Preparing for pre-registration

Please check the following considerations before pre-registration:

* The package name of the app to be released is required.
  * “Register App” must be completed to enter pre-registration information. Entering the package name  is mandatory during registration and cannot be changed afterward.

{% hint style="warning" %}
The official App planned to be released must be identical with the pre-registered App (Package Name/AID). If a new App is developed and released, integration with pre-registration information will be unavailable.
{% endhint %}

* Beta apps are ineligible for pre-registration.
  * Pre-registration is not supported, if 'Service classification' is set to beta during app registration.
* Pre-registrations are limited to a maximum of 180 days.
* A pre-registration can only be conducted once per each product (products are considered the same if they have the same package name/AID). Please confirm the pre-registration country/region and duration of the pre-registration before applying.
  * Ex) If a game has already been released in South Korea, and is released additionally in Taiwan, it cannot be pre-registered with the same package name/AID

## Entering Pre-registration Information <a href="#pre-input" id="pre-input"></a>

Pre-registration information can be entered at the ‘Apps > Applications > Pre-registration’ menu. If this menu is not visible, the app may have already launched or been registered as a beta app.

### App Information <a href="#info" id="info"></a>

The app page plays a crucial role in influencing users' decisions to install the app. Highlight key features and provide enticing information to build anticipation.&#x20;

To offer a quality experience and enhance credibility, ensure language support is tailored to the service countries/regions.\


#### Language Settings and Setting a Default Language

* Add or remove supported languages using the ‘Language Settings’ feature.&#x20;
  * If a language cannot be deleted, check if it is set as the ‘Default Language’.
* It's recommended to add languages of the country/region the app is being served. If not, users may not understand information about the app and often lack trust in the service.
* If a user's requested language is not entered, the language set as the ‘Default Language’ will be provided instead. When serving multiple countries/regions, it is advised to set English as the default language.
* When you select a language to enter, the input form at the bottom will change. Please be aware that any unsaved information may be reset, so make sure to ‘Save’ your progress.

#### App Title

* This is a crucial element that helps users search and find your app.
* Avoid using generic words for app titles.
* The app title should be under 50 characters and some special characters are restricted.

#### Summary, Publisher’s Description

* The information will be displayed in the ‘App Details’ and should be entered clearly to help users understand the app's features and content.
* The ‘Summary’ is displayed first to users, who can then click to view the ‘Publisher's Description’.
* 'Summary' should summarize the core features or advantages of using the app.
* 'Publisher’s Description' should include key features and content that users would find interesting, avoiding repetition of the summary.
* The 'Summary' should be under 100 characters and 'Publisher’s Description' under 3,000 characters, and some special characters restricted.
* All content should be appropriate for all ages.

#### Icon, Promo Video, Screenshots

* Upload images that meet the criteria for each item.
  * Icon: 512 x 512 px, JPG/PNG
  * Promo Video > Thumbnail image: 1024 x 578 px, JPG/PNG
  * Promo Video > YouTube video URL: YouTube video URL under 200 characters
  * Screenshots
    * JPG, PNG files within 1 MB can only be registered.
    * Only sizes under 1,300 x 1,300px can be registered.
      * Recommended (horizontal): 1280 x 720px, Recommended (vertical): 720 x 1280px
* Use in-app screens that highlight the main features of the app for screenshots, and minimal use of text is recommended.
* For images with text, register separate images for each language.
* All content should be appropriate for all ages.

#### Pre-registration Reward, Pre-registration Notes <a href="#pre-reward" id="pre-reward"></a>

* Information on pre-registration rewards offered to users who apply for pre-registration can be entered in under 50 characters.
* Pre-registration benefits are rewards provided by the game company to all pre-registrants or first-time users of the game.
* Pre-registration benefits can be 'not provided', but for initial success upon launch, it is recommended to provide differentiated benefits through methods such as in-game mail, representative coupon codes, or initial benefits upon launch day.
* The scale and composition of in-game rewards to be provided as a pre-registration benefit can be freely set according to the game company's internal policies.
* Enter any necessary user guidance or notes related to pre-registration and rewards in under 1,000 characters.
* It is recommended to include details such as the recipients of pre-registration benefits, the timing of distribution, the method of collection, validity period, etc.

#### Customer Support Contact Information

* Enter developer information to be displayed in the customer support contact information. What needs to be entered varies on the type of developer.
  * Individual Business: Representative, Email
  * Corporation Business: Email, Representative Phone Number
* For corporation businesses, the company name, representative’s name, and business address that are in the ‘Account Settings > Membership Information’ menu are additionally provided to users.
  * If servicing in a country/region other than South Korea, ensure that the English company name, representative's name, and business address are entered in advance.

### Country/Region Settings <a href="#country" id="country"></a>

You can set the countries/regions where pre-registration will be available, and only the users registered in these countries/regions will be able to access the pre-registered apps.

As pre-registration periods can be set individually for each country/region, please consider your promotional plans and time differences between countries/regions.

#### Pre-Reg. Country/Region

* Select 'Countries/Regions Settings' and choose the countries/regions you wish to serve.
* If you provide services outside of South Korea, additional agreement to terms is required.
  * If the pop-up does not appear, you may have already agreed to it.
* If some countries/regions are not selectable, it could be due to the following reasons:
  * If 'Main Information > Crypto Application Setting' is set to 'Yes', only countries/regions that comply with the legal standards of that countries/regions can be selected.

#### Pre-Registration Settings by Country/Region

* Planned release date
  * Enter the official release date of the app in your countries/regions. If not decided yet, select an approximate date or 'Undefined'.
  * If the sales status of the official product is changed to 'published' while pre-registrations are in progress, pre-registrations will close immediately. Please note that once pre-registrations are closed, they cannot be restored or restarted.
* Start and End Dates
  * Enter the period for pre-registration in your countries/regions. The maximum duration for pre-registration is up to 180 days.
  * Pre-registration ends immediately if the official app is released before the end of the pre-registration period.
* Auto-install After Release
  * Choose whether the app will be auto-installed to users who have pre-registered when the official app is released.
  * Auto-Installation will only be conducted for users who agree to auto-installation, and its operation may vary depending on the country/region or device environment.
  * If you do not set a release notification within 48 hours of the release of the official product, 'release notification' and 'auto-installation' will not proceed.
  * This option cannot be changed after pre-registration approval, so please choose carefully.

### Main Information <a href="#basic" id="basic"></a>

Enter additional details of the app that is planned to be officially launched, such as app type.

Depending on the selection and information entered in some fields, the countries/regions where the service is available may vary.

#### App Type&#x20;

* Set a suitable type for the app so that users can easily identify its type and it can be serviced in the appropriate category in the store.
  * The type of product for the pre-order reflects the information set in the \[Main Information] menu.

#### Crypto Application Setting&#x20;

* If the app incorporates blockchain network-based functions, information must be provided to users.
* Choose a supported network and select whether to get NFT and TOKEN support.
* Only game app types are supported with Crypto application.
* Crypto application may restrict service in some countries/regions due to compliance with legislation.
* Once the pre-registration is approved, modifications cannot be made.

#### Age Ratings

* Set the age ratings of the app to comply with the legislation of each service countries/regions.
  * The age rating for the pre-order reflects the information set in the \[Age Ratings] menu.
  * If the official app's age ratings differ from the one set for pre-registration, some users may not receive notifications, automatic installations, or rewards upon release.
* Once the pre-registration is approved, modifications cannot be made.

#### Pre-registration Manager

* Issues related to pre-registration events and proposals for enhancing performance will be sent to this email.
* Enter the email address of the person in charge of ONE store business or pre-registration promotion. This information will not be disclosed to users.

## Pre-registration Application and Progress Status

After entering app information, country/region settings, and main information, you can apply for pre-registration. The app will be serviced in each country/region as per the approved pre-registration period.

Please check the information and notes according to the pre-registration progress before proceeding.

### Pre-registration Progress Status

#### Registration for Pre-registration Ongoing

* This is the state before applying for pre-registration.
* You can "Apply for Pre-registration" after entering the necessary information after referring to the '[Entering Pre-registration Information](#pre-input).'
* If the official app has already been released, pre-registration cannot be applied for.

#### Awaiting Pre-registration Approval

* This is the state after applying for pre-registration, waiting for the approval results.
* Pre-registration information cannot be modified. If modifications are needed, 'Cancel Application for Pre-registration' to revert to the 'Registration for Pre-registration Ongoing' status.
  * If notification of approval results is imminent, canceling the application may not be possible. In this case, please wait for the approval results.

#### Pre-registration Rejected

* This is the state where the review results for your pre-registration application have been rejected.
* You can check the reason for rejection by reviewing the ‘Review Results’ and after resolving the issues, select "Apply for Pre-registration" to reapply.

#### Pre-registration Approved

* This is the state where the review results for your pre-registration application have been approved.
* Pre-registration will proceed automatically based on the pre-registration settings of each countries/regions you have entered. If pre-registration has already begun, it may transition directly to 'Pre-registration Ongoing.'
* The URL for the pre-registered product page is structured as follows based on the country/region. You can inform users about the ongoing pre-registration through promotional channels.
  * Pre-registration page URL format by country/region
    * South Korea, United state, Singapore: https://onesto.re/[PID](../../../tools/app-links/reference#referencechinese-shu-yu-jie-shao)
    * Taiwan: https://enjoy.store/[PID](../../../tools/app-links/reference#referencechinese-shu-yu-jie-shao)
  * The pre-registration app page can be accessed only after pre-registration has started.
* All app information, including language, can be updated to ensure its up-to-date. However, pre-registration may be banned if there are any inappropriate information.

#### Pre-registration Ongoing&#x20;

* Users can ‘pre-register’ through the pre-registration app page.
* If you provide services in multiple countries/regions, users can ‘pre-register’ based on the pre-registration period for each country/region.
* Even if pre-registration has been 'suspended' for specific countries/regions, it will still be indicated as 'Pre-registration Ongoing' if it does not meet the pre-registration closed conditions.

#### Pre-registration Closed&#x20;

* Pre-registration app pages are available, but pre-registration is closed, and users cannot ‘Pre-register’.
* Pre-registration is marked as closed when the pre-registration period for all countries/regions has ended or when the official app is released.

#### Pre-registration Banned

* Pre-registration may be banned due to inaccurate information, user deception, and similar reasons.
* If you have any questions, please contact '[Developer Center > Help](https://dev.onestore.net/devpoc/support/help/technologyForm.omp?qnaClsCd=FAQ102)'.\


## Start and Progress of Pre-registration

When approval is complete, pre-registration begins at the scheduled time of each country/region, and users can apply if the pre-registration is ongoing.

Even after pre-registration has started, app information can be updated. However, pre-registration may be banned if there are any inappropriate information.

### Product Info

All product information, including language, can be updated to keep it up-to-date. However, inappropriate information may lead to the prohibition of pre-registration.

### Country/Region Settings

* Once pre-registration has started, the country/region already under the pre-registration cannot be added.
* The progress of pre-registration for each country/region can be checked in the 'Progress by Country/Region' section.
* If there is a need to change the status of pre-registration, you can use the 'Settings' button to 'Suspend' or 'Cancel' the 'Progress by Countries/Regions.'
  * Changing the 'Progress by Countries/Regions' to 'Suspend' will maintain the pre-registration app page, but users will not be able to apply for pre-registration.
  * Even in a 'Suspend' status, you can release the suspension, and it will transition to the 'Closed' status when the end date has passed.
  * Pre-registration can be carried out for a maximum of 180 days, including periods in 'Suspended' and 'Banned' status.
  * If the 'progress by country/region' is changed to 'canceled' or the sales status of the official product is changed to 'published', pre-registrations will close and cannot be restored or restarted.

{% hint style="warning" %}
Note

1. Even if the pre-registration end date is set differently for each country/region, if the official product's sales status is changed to 'published' in just one country/region, the pre-registrations of all other countries/regions will automatically close and will not be restored or restarted.
2. If you want to operate pre-registrations and official product releases separately per country/region, you must create separate products to separate package names/AIDs.
{% endhint %}

* The pre-registration period can be modified using the 'Settings' button, but if pre-registration has already started, only the end date can be modified.
  * If the release schedule of the official product changes, please change the pre-registration end date and the expected release date through the \[Settings] button.
  * If the schedule is not changed, the pre-registration will close on the originally set date, and restart or extension of the period will not be possible.

#### Main Information

* Once the pre-order is approved, you cannot change the key information.
  * You can, however, change the information of the person in charge of pre-order contact.

### Statistics

* Once pre-registration begins, you can check the statistics collected up to the previous day (UTC+0:00 standard time).
* Pre-registration applicants: The number of users who have applied for pre-registration. If the country/region is selected for 'pre-registration PLUS', the number includes users who have applied for 'pre-registration for all games'.
  * The number of users who have applied for 'pre-registration for all games' are counted per country/region, so the number of users who have applied may vary by country/region.
  * Withdrawal from ONE store, changes in login ID, logout, and phone number changes may result in discrepancies in the number of applicants.
  * The number of senders for release notifications may vary depending on the countries/regions and age rating of the released product.
* Auto-install Applicants: The number of users among pre-registration applicants who allowed 'Auto-install'. If 'Auto-install After Release' is set to 'Not Provided,' this information will not be provided.
  * Withdrawal from ONE store, changes in login ID, logout, and phone number changes may result in discrepancies in the number of applicants.
  * The number of Auto-install Applicants and Auto-install upon release may vary depending on the countries/regions and age rating of the released product.
* Selecting the ‘Details’ button allows you to view detailed statistics for each countries/regions.
* Statistics for 'Send Release Notification' and 'Send Auto-install Push' will be provided after the official app release.

## Pre-registration Closed&#x20;

When pre-registration for each country/region ends, the pre-registration app page will be maintained, but users will no longer be able to apply for pre-registration.

When the official app is released, it is necessary to set the settings so that users can be notified of the release. The pre-registration app page will be automatically converted to the official app page.

{% hint style="warning" %}
The official App planned to be released must be identical with the pre-registered App (Package Name/AID). If a new App is developed and released, integration with pre-registration information will be unavailable.
{% endhint %}

### Statistics

* When the official product is released and after you 'Set Up Release Notification', you can additionally access the following informations(based on UTC+0:00):
  * Send Release Notification: Date and time the release notification was sent.
  * Send Auto-install Push: Date and time the Auto-install Push was sent.
    * If 'Auto-install after Release' is set to 'Not Provided', this information will not be provided.

### Set Up Release Notification

* The ‘Set Up Release Notification’ menu is only activated when an official product is launched.
* You can set the 'Send Release Push Notification Date/Time' for each country/region using the ‘Settings’ button.
  * If an official product is launched in even one country/region, the setting function will be activated for 48 hours.
  * You can only schedule a release notification within three days after the launch of an official product. Immediate dispatch is not available, so it is recommended to set this in advance.

{% hint style="warning" %}
If you do not set a release notification within 48 hours of the release of the official product, 'release notification' and 'auto-installation' will not proceed. Additionally, in countries/regions that provide pre-registration PLUS rewards, the rewards will not be provided.
{% endhint %}

## Pre-registration PLUS <a href="#plus" id="plus"></a>

All pre-registrations you apply for can be selected for Pre-registration PLUS after being reviewed by ONE store.

Pre-registration PLUS increases the likelihood of selection by providing product information and rewards that enhance anticipation for the release, as well as supporting various languages.

### Pre-registration PLUS Rewards

* During the period selected for pre-registration PLUS, the product will be displayed in the store's pre-registration PLUS page.
* Once selected for pre-registration PLUS, a pre-registration PLUS badge will be displayed in Applications > Pre-registration > Country/Region Settings tab.
* Push notifications will be sent to users who have requested 'pre-registration start notificaitons'.
* Users who have applied for 'pre-registration for all games' will be automatically pre-registered.
  * The number of users who have applied for 'pre-registration for all games' are counted per country/region, so the number of users who have applied may vary by country/region.
* The selection for pre-registration PLUS, its benefits, and the exposure period in the pre-registration PLUS page may vary by country/region.

## Official App Release Notes <a href="#id" id="id"></a>

Make sure to check the notes below for a better environment when auto-installing released Apps.



### The auto-installation method of pre-registered products differs based on country/region or device environment.

* Devices in South Korea with ONE store pre-installed: Release notification and auto-installation will proceed.
* Unlocked devices in South Korea and other countries/regions: Release notification and auto-download will occur, and installation will proceed when the user clicks the installation guide notification.&#x20;
* If you do not set a release notification within 48 hours of the release of the official product, 'release notification' and 'auto-installation' will not proceed.

### Set targetSdkVersion to 23 or higher

If targetSdkVersion is 22 or lower, some users won't be able to install or will need App permissions, etc.&#x20;

* For Android 14, App installation is only available in targetSdkVersion 23 or higher.

### User agreement is needed when auto-installing in Android 5.0

When auto-installing in Android 5.0, App permissions are required and without permission, installation will be unavailable.&#x20;

Take this into consideration when setting minSdkVersion of released Apps.

### Get prepared so that installation doesn't get blocked by Google's Play Protect

Warnings stating 'Blocked by Play Protect' might appear if Apps are auto-installed in cases listed below.&#x20;

Make sure to 'File an appeal' at '[Play Console Help > App verification](https://support.google.com/googleplay/android-developer/answer/2992033?hl=en-GB\&sjid=6029014590591500271-AP)' before release notification is sent to users.

* If the package name of the App is not registered in Google Play
* If the registered App and package name is identical but App signing is different
