# Pre-registration

## 1. Overview

Utilize ‘Pre-registration’ as a marketing strategy before the official launch of an app. Pre-registrations allow users to learn about the app beforehand and easily access it upon release through notifications and automatic installation.

To make the most of pre-registrations, promote them across various marketing channels and consider offering exclusive rewards. This strategy can significantly boost app awareness and anticipation.

If you have any questions about pre-registrations, please contact us through '[Developer Center > Help](https://dev.onestore.net/devpoc/support/help/technologyForm.omp?qnaClsCd=FAQ102)'.

{% hint style="info" %}
Being featured in ONE store's ‘[Pre-registration PLUS](#pre-registration-plus)’ can further enhance your visibility to a broader audience and provide additional rewards, potentially maximizing early performance.
{% endhint %}

## 2. Preparing for Pre-registration

Please review the following considerations before registering for pre-registration.

* The package name of the app to be released is required.
  * To enter pre-registration information, the app must be registered first. The package name is a mandatory field during app registration and cannot be changed afterward.

{% hint style="warning" %}
The official app must be released from the same app (AID) where pre-registration was conducted.
\
If you create a new app (AID) to release the official app, pre-registration cannot be linked, so please be careful.
{% endhint %}

* You cannot run pre-registration for apps in the Beta Game Zone.
  * If you set "Service Type" to "Register as Beta Game Zone Product" when registering the app, pre-registration will not be supported.
* Pre-registration can be run for up to 180 days.
* Pre-registration can only be carried out once per country/region before the official launch of the app.
  * Pre-registration cannot be run in countries/regions where the app has already been released.

## 3. Starting Pre-registration <a href="#pre-input" id="pre-input"></a>

You can enter pre-registration information under "Android App Mgmt. > Pre-registration".
\
If you do not see this menu, please check in "Android App Mgmt. > Main Info" that "Service classification" is set to "Official release".

### Main Information <a href="#id-_2025.10-maininformation" id="id-_2025.10-maininformation"></a>

You can set the basic information for the app to be released.

**App Type / Whether information is collected or shared / Crypto application setting / Age rating**

* These must be the same as the official release app. When set in Common Info > Main Info, they will be automatically synchronized.
  * Once the first pre-registration verification request has been submitted, synchronization will end, and the pre-registration will proceed with the information as of that point.
  * When the official app is released in any country/region, the information will be synchronized again with the official app’s basic information.

{% hint style="warning" %}
Please proceed with pre-registration only after the main information, such as the age rating of the official app to be released, has been finalized.
\
Once a pre-registration verification request has been submitted, the main information cannot be changed until the official app is released.
{% endhint %}

**Pre-registration Manager**

* Enter the contact information of the person responsible for pre-registration, who can discuss promotions or issues related to pre-registration.
  * This contact information will not be disclosed to users.

### App Info <a href="#id-_2025.10-appinfo" id="id-_2025.10-appinfo"></a>

Users decide whether to install the app through its detail page. Please provide information that explains the app’s key features and builds anticipation.
\
Additionally, to provide users with a high-quality experience and enhance credibility, please offer recommended languages based on each country/region.

* For more details about App Info, refer to the guide in "[Android App Mgmt. > App Info](https://onestore-dev.gitbook.io/dev/eng/docs/apps/android/app-info)".

  <br>

### Displayed Information <a href="#id-_2025.10-displayedinformation" id="id-_2025.10-displayedinformation"></a>

You can configure pre-registration details for countries/regions where the official app has not yet been released.

**Pre-registration Settings**

Click the "Settings" button for each country/region to open the Pre-registration Settings pop-up and enter the required information.

* **Recommended Language**
  * The primary language used by users in the selected country/region. To maximize the effectiveness of pre-registration, be sure to provide information in this language.
* **Planned Release Date**
  * Enter the planned release schedule for the app in the selected country/region. The more specific the release date, the more effective the pre-registration will be.
* **Start and End Date/Time**
  * Set the duration of the pre-registration period (up to 180 days).
  * Please take into account the UTC time of the selected country/region when entering this information.

{% hint style="danger" %}
When the official app is released in the relevant country/region, the pre-registration will automatically end.
\
If you select “Apply Immediately” when requesting verification for the official app, it will be released right after verification is completed, so please take caution.
{% endhint %}

* Auto-install after release
  * When sending the release notification, you can provide the option for automatic installation.
    * Whether to enable automatic installation is up to the user’s choice, and on some devices that do not support it, a push message may be sent instead.
  * Please note that this option cannot be changed once pre-registration has been approved, so choose carefully.
* Pre-registration Reward
  * You can enter the rewards to be granted to users who sign up for pre-registration.
    * The supported languages of the selected country/region will be automatically added as tags, and you can input rewards in each language (up to 100 characters per language).
    * For any language not entered, the first language provided will be used as a substitute.
  * Pre-registration rewards are benefits that the developer provides to all registrants or to users upon their first login to the game.
  * While you may choose “Not Provided”, it is recommended to provide differentiated rewards—such as in-game mail, universal coupon codes, or launch-day benefits—to help drive stronger early performance.
  * The scale and composition of in-game rewards offered as pre-registration benefits can be freely determined according to the game developer’s internal policies.
* Pre-registration Notes
  * You can enter information to guide or inform users about pre-registration progress and rewards.
    * The supported languages of the selected country/region will be automatically added as tags, and you can input notes in each language (up to 500 characters per language).
    * For any language not entered, the first language provided will be used as a substitute.
  * It is recommended to include details such as the eligibility for pre-registration rewards, distribution timing, how to claim them, and their validity period.

<br>

**Requst for Review**

To proceed with pre-registration, verification must be completed through a **“**&#x52;equst for Revie&#x77;**”.**\
Verification can be requested by country/region, and no additional requests can be made while a verification is in progress.

* Eligible for Verification Request
  * Only countries/regions where all required pre-registration information has been entered (excluding those where the app has already been released) are eligible for verification requests.
  * Even if verification has already been completed, if you request verification for another country/region, they will be verified together.

**Review Status**

* **In Review**
  * The review request has been submitted.
  * You can cancel the review request before the review is completed.
* **Review Completed**
  * review has passed, and the app is ready to proceed with pre-registration.
  * Pre-registration will automatically start at the designated start date and time.
* **Rejected**
  * Review has been rejected.\
    Please check the "Review Results", meet the required corrections, and then submit a new "Review Request".<br>

**Progress Status**

* **Draft**
  * The pre-registration is still in draft status, as the review has not yet been completed.
* **Standby**
  * The status after the review has been completed but before pre-registration begins.
  * Pre-registration will automatically start at the designated start date and time.
* **In Progress**
  * Pre-registration is currently active.
  * The pre-registration page can be accessed via the following URLs, and once the official app is released, it will automatically redirect to the official app page.
    * Korea, United States, Singapore: <https://onesto.re/{PID}>
    * Taiwan (Kuai Le Wan Store): <https://enjoy.store/{PID}>
  * The status can be changed to Paused.
* **Paused**
  * The pre-registration page remains available to users, but new pre-registration sign-ups are restricted.
  * You can choose to Delete the pre-registration. When deleted, all pre-registration information for that country/region will be reset.
    * Reset information cannot be restored, and pre-registration in that country/region will require submitting a new review request.
* **Closed**
  * The pre-registration has ended because the end date/time has passed or the official app has been released.
  * The pre-registration page remains available, but users can no longer apply for pre-registration.
* **Unable to Proceed**
  * If inaccurate information or user deception is identified, the app may be subject to penalties.
  * For inquiries, please contact <devhelper@onestore.net>.

### Release Notification <a href="#id-_2025.10-releasenotification" id="id-_2025.10-releasenotification"></a>

When the official app is released, the release notification send time is automatically set and can be modified until it is sent.<br>

**Set Up Release Notification**

When the app is released, the release notification is automatically scheduled to be sent approximately 72 hours after the app release time for each country/region.

* You can check or modify the settings in the 'Pre-registration > Release Notification tab'.
  * When modifying the release notification, please consider the UTC time of each country/region.
  * The release notification send time can be modified until it is sent.
  * You can change the release notification to an unset state; however, once 72 hours have passed after release, the send settings can no longer be configured.
* If the release notification is scheduled during nighttime hours, it may be sent only to users who have agreed to receive nighttime notifications.

{% hint style="info" %}
If you choose not to send the release notification, please note the following:

* Automatic installation will not be provided to users who applied for auto-installation.
* Benefits will not be granted even for countries/regions selected for Pre-registration PLUS.
  {% endhint %}

### Statistics <a href="#id-_2025.10" id="id-_2025.10"></a>

Once pre-registration begins, you can view the statistics collected up to the previous day (based on UTC+0:00).

* Pre-registration Applicants
  * This is the number of users who applied for pre-registration. If a country/region is selected for “Pre-registration PLUS,” the number also includes users who applied for “Pre-registration for All Games”.
  * Since “Pre-registration for All Games” applicants are counted separately by country/region, the number of applicants may vary across countries/regions.
  * The number of applicants may contain discrepancies due to factors such as account withdrawal from ONE store, login ID changes, logouts, or device changes.
  * Depending on the country/region and age rating of the released product, the number of users receiving release notifications may differ.
* Auto-install Applicants
  * This is the number of users among the pre-registration applicants who allowed Auto-install. If “Auto-install after release” was set to Not Provided, this information will not be available.
  * The number of applicants may differ slightly due to account withdrawal from ONE store, login ID changes, logouts, or device changes.
  * Depending on the country/region and age rating of the released product, the number of Auto-install applicants and the actual number of Auto-installs may vary.
* By selecting the \[Details] button, you can check detailed statistics for each country/region.

## 4. Pre-registration PLUS <a href="#pre-registration-plus" id="pre-registration-plus"></a>

All pre-registrations you apply for may be reviewed by ONE store and selected as Pre-registration PLUS.\
Pre-registration PLUS provides product information and benefits that can increase anticipation for the launch, and offering multiple supported languages can further improve your chances of being selected.

**Benefits of Pre-registration PLUS**

* During the period selected as Pre-registration PLUS, your app will be featured on the store’s Pre-registration PLUS page.
* Once selected, a Pre-registration PLUS badge will appear under "Android App Mgmt. > Pre-registration > Displayed Information.
* A push notification will be sent to users who applied for Pre-registration Start Notifications.
* Users who applied for Pre-registration for All Games will be automatically registered for your pre-registration.
  * Since Pre-registration for All Games users are counted separately by country/region, the number of applicants may vary across countries/regions.
* Selection for Pre-registration PLUS, the benefits, and the exposure period on the Pre-registration PLUS page may differ depending on the country/region.

<br>

## 5. Official App Release Notes <a href="#id-_2025.10-5" id="id-_2025.10-5"></a>

Make sure to check the notes below for a better environment when auto-installing released Apps.

**Get prepared so that installation doesn't get blocked by Google's Play Protect**

Warnings stating 'Blocked by Play Protect' might appear if Apps are auto-installed in cases listed below.\
Make sure to 'File an appeal' at '[Play Console Help > App verification](https://support.google.com/googleplay/android-developer/answer/2992033?hl=en-GB\&sjid=6029014590591500271-AP)' before release notification is sent to users.

* If the package name of the App is not registered in Google Play
* If the registered App and package name is identical but App signing is different