# Image Production Guidelines

This guideline outlines the mandatory requirements for creating image assets used in ONE store and ONE webshop services.\
Failure to comply with these guidelines may result in rejection during the review process and may negatively impact user trust due to reduced service quality.

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### ONE store <a href="#id-2026.03_-onestore" id="id-2026.03_-onestore"></a>

This guideline provides requirements for image assets that must be created for ONE store services.

#### App Icon <a href="#id-2026.03_-appicon" id="id-2026.03_-appicon"></a>

The app icon is a core image asset that identifies the app and represents it across various areas of the ONE store.\
As it is a critical factor in how users first recognize and select an app, it must be designed with careful consideration of brand identity and readability.

* [App Icon Guidelines](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FgStyyzRzNh9x2u93ZH03%2Fuploads%2F8nuSgWriKErCddJCVdVA%2FONEstore_appicon%20guideline_ENG.pdf?alt=media\&token=ababab81-9662-421e-b3e8-a4272a49fbbc)
* [ONE store BI Badge Guidelines](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FgStyyzRzNh9x2u93ZH03%2Fuploads%2FA3khFFThKKbm5QE6ojCr%2FONEstore_badge_guideline_ENG.pdf?alt=media\&token=b174a471-b5b7-4ad0-bfd8-30c29ee4db49) / [Template Download](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FgStyyzRzNh9x2u93ZH03%2Fuploads%2FwAKjlM4hoGk7tNGaR1vg%2FONEstore_badge_template_ENG.zip?alt=media\&token=1f063543-fd37-4437-8207-391f3dc25e52)

#### Feature Graphic <a href="#id-2026.03_-featuregraphic" id="id-2026.03_-featuregraphic"></a>

The feature graphic is a promotional image asset displayed in key areas of the ONE store, such as recommendation sections.\
It should be designed to clearly convey the app’s core features, mood, and characteristics to users.

* [Feature Graphic Guidelines](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FgStyyzRzNh9x2u93ZH03%2Fuploads%2F8lhsYpHiMez1s9UFFy6I%2FONE%20store_Feature_Graphic_Guidelines.pdf?alt=media\&token=96ce5e6a-494b-4f9d-a96a-73b76f00875c)

#### Store BI / Download Badge <a href="#id-2026.03_-storebi-downloadbadge" id="id-2026.03_-storebi-downloadbadge"></a>

The Store BI is an icon that represents the ONE store (and Enjoy Store) itself and is used to identify the app marketplace.

* Store BI Download ([ONE store](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fot0z57AnnXZ02C5qyePV%2Fuploads%2F6PyiH9rtwniuWJ2tBt9h%2FONE%20store%20App%20Icon.zip?alt=media\&token=63bc0d20-3de4-4006-8399-7c9dae808a2f) / [Enjoy Store](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fot0z57AnnXZ02C5qyePV%2Fuploads%2FBTTHKyBCl4YYGOsmOnBY%2FEnjoy%20Store%20App%20Icon.zip?alt=media\&token=c7e68924-c030-457e-9628-8d3d235d5473))

Download badges are used on webpages, marketing materials, and promotional areas to encourage app downloads through the ONE store (and Enjoy Store).\
To ensure users can clearly recognize the installation path via the ONE store, only the provided image assets must be used.

* Download Badge Download ([ONE store](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fot0z57AnnXZ02C5qyePV%2Fuploads%2FNiQEhEJlI1WzoBAHAlCf%2FONE%20store%20App%20Download%20Badge.zip?alt=media\&token=bd5f32d4-598d-4fed-bdf2-686fa70278e6) / [Enjoy Store](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fot0z57AnnXZ02C5qyePV%2Fuploads%2F1dAH1Exd4PNy8x1QPOS6%2FEnjoy%20Store%20App%20Download%20Badge.zip?alt=media\&token=64eb9a53-a4fe-4552-997a-6453fc3e490b))

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### ONE webshop <a href="#id-2026.03_-onewebshop" id="id-2026.03_-onewebshop"></a>

This guideline provides requirements for image assets that must be created for ONE webshop services.

#### App Icon <a href="#id-2026.03_-appicon.1" id="id-2026.03_-appicon.1"></a>

The app icon is a core image asset that identifies the app and represents it across various areas of the ONE webshop.\
As it is a critical factor in how users first recognize and select an app, it must be designed with careful consideration of brand identity and readability.

* [App Icon Guidelines](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FgStyyzRzNh9x2u93ZH03%2Fuploads%2F8nuSgWriKErCddJCVdVA%2FONEstore_appicon%20guideline_ENG.pdf?alt=media\&token=ababab81-9662-421e-b3e8-a4272a49fbbc)

#### Feature Graphic <a href="#id-2026.03_-featuregraphic.1" id="id-2026.03_-featuregraphic.1"></a>

The feature graphic is a promotional image asset displayed in key areas of the ONE webshop, such as recommendation sections.\
It should be designed to clearly convey the app’s core features, mood, and characteristics to users.

* [Feature Graphic Guidelines](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FgStyyzRzNh9x2u93ZH03%2Fuploads%2F8lhsYpHiMez1s9UFFy6I%2FONE%20store_Feature_Graphic_Guidelines.pdf?alt=media\&token=96ce5e6a-494b-4f9d-a96a-73b76f00875c)

#### Detail Image <a href="#id-2026.03_-detailimage-webshop" id="id-2026.03_-detailimage-webshop"></a>

Detail images are visual image assets displayed at the top of the title detail page in the Webshop.\
Depending on the intended use, they can be utilized for various purposes, such as a representative game concept image or a promotional image.

* [Detail Image Guidelines](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FgStyyzRzNh9x2u93ZH03%2Fuploads%2FU2lVF8DyQ5Upho27UCQ3%2F\[ONE%20webshop]Detail%20Images%20Production%20Guide_v1.2_ENG.pdf?alt=media\&token=5ea7861f-df86-47d6-bc2f-ad75045ec8e2)<br>

#### Purchase Identifier Information > Guide Image

This is a guide image asset designed to help users accurately enter the identifier name (such as User ID) required when purchasing items. By clearly indicating the in-game menu path and location where the identifier name can be verified, it helps minimize unnecessary communication caused by input errors.

* [Guide Image Guidelines](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FgStyyzRzNh9x2u93ZH03%2Fuploads%2FejoUNGSEHXVUUVQO8be1%2F\[ONE%20webshop]Purchase%20Identifier%20Guide%20Image%20Production%20Guide_v1.2_ENG.pdf?alt=media\&token=75d3fab5-3a46-43e8-b5da-6d4654a7e00c)

#### Item Image <a href="#id-2026.03_-itemimage" id="id-2026.03_-itemimage"></a>

Item images are a key element that helps users intuitively recognize the type and value of an item and make a purchase decision.\
Please follow the guidelines to ensure a consistent purchasing experience for all users.

* [Item Image Guidelines](https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FgStyyzRzNh9x2u93ZH03%2Fuploads%2FbxZQIzxVrwxLjofpsb6y%2F\[ONE%20webshop]Item%20Image%20Production%20Guide_v1.2_ENG.pdf?alt=media\&token=f04f52ee-4fc7-469f-96af-a736e0c370be)