> For the complete documentation index, see [llms.txt](https://onestore-dev.gitbook.io/dev/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://onestore-dev.gitbook.io/dev/eng/tools/icon-guide.md).

# Image Production Guidelines

This guideline outlines the mandatory requirements for creating image assets used in ONE store and ONEshop services.\
Failure to comply with these guidelines may result in rejection during the review process and may negatively impact user trust due to reduced service quality.

***

### ONEstore <a href="#onestore" id="onestore"></a>

This guideline provides requirements for image assets that must be created for ONE store services.

#### App Icon <a href="#id-2026.03_-appicon" id="id-2026.03_-appicon"></a>

The app icon is a core image asset that identifies the app and represents it across various areas of the ONE store.\
As it is a critical factor in how users first recognize and select an app, it must be designed with careful consideration of brand identity and readability.

{% file src="/files/PmKMtVQb3HNfYzznpjTJ" %}

{% file src="/files/LpqmbXXTV1rDbfLkkfzZ" %}

{% file src="/files/sTVN2Mi8d5Onkquruu10" %}

#### Feature Graphic <a href="#id-2026.03_-featuregraphic" id="id-2026.03_-featuregraphic"></a>

The feature graphic is a promotional image asset displayed in key areas of the ONE store, such as recommendation sections.\
It should be designed to clearly convey the app’s core features, mood, and characteristics to users.

{% file src="/files/gQjz1e6P4G0Cmn3mKMgB" %}

#### Store BI / Download Badge <a href="#id-2026.03_-storebi-downloadbadge" id="id-2026.03_-storebi-downloadbadge"></a>

The Store BI is an icon that represents the ONE store (and Enjoy Store) itself and is used to identify the app marketplace.

{% file src="/files/tNP7D4UyYvcPL5Ob1Fsa" %}

{% file src="/files/BKAc7lZnuH7fhVXwTmkM" %}

Download badges are used on webpages, marketing materials, and promotional areas to encourage app downloads through the ONE store (and Enjoy Store).\
To ensure users can clearly recognize the installation path via the ONE store, only the provided image assets must be used.

{% file src="/files/tNDh5aGLJkiBrBvQNrhY" %}

{% file src="/files/b5F9GKDEAYwOBGUqrgjP" %}

***

### ONEshop <a href="#webshop" id="webshop"></a>

This guideline provides requirements for image assets that must be created for ONEshop services.

#### App Icon <a href="#id-2026.03_-appicon.1" id="id-2026.03_-appicon.1"></a>

The app icon is a core image asset that identifies the app and represents it across various areas of the ONEshop.\
As it is a critical factor in how users first recognize and select an app, it must be designed with careful consideration of brand identity and readability.

{% file src="/files/4V1t4k1YCO45Uj4bE2HL" %}

#### Feature Graphic <a href="#id-2026.03_-featuregraphic.1" id="id-2026.03_-featuregraphic.1"></a>

The feature graphic is a promotional image asset displayed in key areas of the ONEshop, such as recommendation sections.\
It should be designed to clearly convey the app’s core features, mood, and characteristics to users.

{% file src="/files/lPt0fCs6d3hPhhJRlssd" %}

#### Detail Image <a href="#id-2026.03_-detailimage-webshop" id="id-2026.03_-detailimage-webshop"></a>

Detail images are visual image assets displayed at the top of the title detail page in the Webshop.\
Depending on the intended use, they can be utilized for various purposes, such as a representative game concept image or a promotional image.

{% file src="/files/mPd63WagTVtwsQHov2nE" %}

#### Purchase Identifier Information > Guide Image

This is a guide image asset designed to help users accurately enter the identifier name (such as User ID) required when purchasing items. By clearly indicating the in-game menu path and location where the identifier name can be verified, it helps minimize unnecessary communication caused by input errors.

{% file src="/files/4eFVlL4VA9HQy9UhuViH" %}

#### Item Image <a href="#id-2026.03_-itemimage" id="id-2026.03_-itemimage"></a>

Item images are a key element that helps users intuitively recognize the type and value of an item and make a purchase decision.\
Please follow the guidelines to ensure a consistent purchasing experience for all users.

{% file src="/files/h88TUpaoriTCacupcA3i" %}

#### ONEshop BI

This is an image representing the ONEshop icon, used for webshop identification, links, and more.

{% file src="/files/lib8ojV6nRW3WziAof0t" %}

{% file src="/files/3oMVQ0dDnr6SJaQqJjZv" %}